XIANGDIAN的视觉空间

1. 未来即现在 Future Is Now     2. 三维空间 3D Space

摄于建外SOHO, 北京.

 

有个琴键下去了一时起不来.刚好和我原先设想的一样.灯光在琴盖和边沿的映像则营造了夜的气氛,也正合我意. 可惜琴键上也留下了反射光的痕迹,要是自己布光,效果应该会更好控制些,拍摄的角度还可以尝试更多样一些...把更大的希望寄托在16号以后的第二次琴行拍摄了.　

顺祝大家新年快乐！

Asked by a good flickr friend cathzilla about how to say meow in Chinese when we talked on her amazing photo, so here it is: 喵 - it sounds much more "point-blank" than "meow". This reminds me a similar funny story about how to say "love" in French and Chinese: During a dinner in SEDAN, France last year, I was chatting with my two French colleagues, a guy and a lady. The guy spent about 10 seconds saying "a-i-m-e-r" - just like singing a very romantic touching opera. Then they asked me how to say love in Chinese? I told them it's "ai4". The lady laughed out loud and spouted "so short!"...  Languages' diversity always amaze me no matter how they're communicated - with jokes, via paintings?  Fine! ;)

Just like "the most successful manager is not the one with the largest budget; he or she is the one who makes best use of the budegt available.*", the most outstanding phtographer is not the one with most expensive camera, he or she is the one who makes best use of the camera available.  

正如“成功的经理人不是拥有最大预算的人，而是充分利用所得预算的人”，杰出的摄影师也不是拥有最贵相机的人，而是能够充分利用所持相机的人。

好相机能够适当地帮助使用者通过调焦获得清晰度，通过曝光控制照片的影调，层次和色彩，但不能保证带来好的作品。好的作品分三个级别：初级 - 良好用光和构图；中级 - 巧妙构思，创意和特殊视角；高级- 强烈的视觉冲击力，深刻的内涵，震撼人心的情感和独特的风格。显然，好相机不一定能拍出好作品，高预算不一定能带来高回报，关键是使用它们的人 - 摄影师和经理人 - 如何充分发挥到极致。

* See the 5th Golden Rule of Budgeting in the book "Managing Budgets" by Anne Hawkins.

The problem with marketing and sales is that they are the functions inside companies most likely to be driven more by emotions and anecdotal "evidence" than they are by facts. The result is never as profitable as it could be.

These companies shift from emotion-driven sales and marketing to data-driven sales and marketing. Their marketing and selling departments become as professional and manageable as finance and manufacturing. They are never blind-sided. They know what their customers are thinking and what they want. They know what their competitors are doing and how to sell effectively against them. They make every sale that can be made. They dominate their markets. They become "the big dog."

"Data" will take effective only when it turns into "information" and "intelligence".  During this process of transforming, people's market sense, emotion and intuition are all involved. So i would say once the messy emotion-driven marketing turns to data-driven marketing successfully, it's time to call "emotion" back to help making decisions quickly.

A data-driven sales and marketing model is like photographing with right exposure, it makes sure the photo is taken "correctly" only. To take an excellent commercial photo requires a very good and distinctive sense of the photographer, not only the right settings.

I am getting to "form" a picture in my mind for my future.  Then I appear to myself as someone running on a sunny day, following my own head which was carried by a flying bird in a blue sky.   That not only refer to "where i am going to" - freedom, but "how to get there?"- flying. :)

I received an email from the director of marketing at Pragmatic Marketing on the other day.  In my reply email to this kind gentleman, I said "posting the Chinese translation of Pragmatic Marketing Framework on my site is a way to show my love in the idea of "visualization" for anything I'm interested in.". 

True... I have been addicted to getting use of graphics, pictures whenever possible for presentation to others or myself, to visualize an idea, some emotion or a process.  That might explain further why I was deeply attracted to this amazing interactive PMF (click the link to see the updated version) immediately when I discovered it in year 2004. 

       关于鸟的飞翔,我想:

• 鸟的思想一定很开放，因为他们飞翔，见多识广.
• 侯鸟总是生活在路上，不必携带行李，不会为芝麻大的事耽误行程，生活方式很简单，一生只为了坚守一个承诺: 飞翔！
• 像鸟一样地飞翔，是人类永远的梦想．

"Every mile and every year, time and distance disappear... and I just know one thing, love comes on the wing. Tonight I will be by your side, tomorrow I will fly."  - this is the lyric of my favorite song in the movie "Le Peuple Migrateur (鸟的迁徙)":

A creative photographer Matt posted 5 of his very impressive photographs with an inspirational title "Beware the 5 Stages of Grief (悲伤的五个阶段)" in the group of "Telling a story in 5 frames (Visual story telling)" on flickr. Here they are:


1. Denial否认 2. Anger生气 3. Bargaining谈判 4. Depression消沉 5. Acceptance 接受

Then I found it funny to interprete it into a complete different story about a mum and her three kids. So I wrote:

　Family Break (离家出走)

　The famiy had been having a peaceful and quiet life till the three rebel kids: red, blue and green decided to make a "Family break":

• 1st photo: The three kids jumped to escape 第1张照片: 三个小孩,红,绿蓝一起跳起来,试图离开家庭的束缚.
• 2nd photo: Only the green kept rising, the blue and red were caught by mother's gravity  第二张照片: 只有绿在上升,蓝和红被母亲的"引力"拉回去
• 3rd-4th photo: The blue was struggling till exhausted  第三和四张照片: 蓝继续挣扎直到筋疲力尽.
• 5th photo: The mother became very angry while the green retuned... 第五张照片: 母亲气得全身发抖...这时候绿回来了.

Actually at the beginning, I thought the cup of wine could represent the earth, and the three kids would refer to some typical creatures living on the earth - that would be a real "big family" but too complex to explain in a short story.

Anyway, the simple the better.